emma hyde
Lifecycle & growth specialist with a knack for automation.
It’s about “big picture” marketing.
Good marketing is cohesive.
Modern marketing has a tendency to be overwhelming, given all of the channels and mediums consumers have the option of consuming. Every brand is trying to get their name and product in front of as many qualified people as possible. But the most essential part of marketing is often overlooked: the user. As marketers, we bury ourselves in analytical tools, personas, and numbers. But we forget there are real people behind those numbers, and at the end of the day, the most important thing to create a good marketing campaign is to focus on the user, and the experience they’re having.
The digital world is an overwhelming place. Don’t overwhelm your customers. By ensuring every channel and asset of your marketing campaign is tied together, you’re able to deliver better results, but more importantly, a better experience.
So focus on the details, and how they fit into the big picture.
It’s about telling a good story.
Every person is a collection of stories. Stories connect people and make up our shared history. In marketing, that means making every customer feel their unique story is heard and creating an experience with a new story worth sharing.
I am a marketing automation expert specializing in B2B solutions. I am passionate about creating and understanding the story behind customer lifecycles. I aspire to create a consistent, empathetic marketing experience that empowers customers to find the tools they need to get the job done.
It’s {a little bit} about me.
